Other College: A Bold and Cool Display Font for Modern Brands
Opening a new brand board, I felt the familiar thrill of starting a fresh project. This time, it was a local café looking to refresh its visual identity. As I began sketching logo concepts, I knew I needed a font that would stand out and embody the café's urban, modern vibe. Enter Other College.
First Impressions: Striking and Confident
The first thing that struck me about Other College was its bold, robust strokes. The letterforms are distinctive and exude a confident, urban style. It’s the kind of font that commands attention without being overbearing. Perfect for a café that wants to make a statement.
Testing in Logo Design
I started by testing Other College on a few logo concepts. The font's strong presence made it an excellent choice for a logotype. The unique letterforms added a touch of personality, making the café's name memorable. I also appreciated how well it worked with both minimal and more detailed designs, giving me flexibility as I refined the logo.
Brand Identity and Packaging
Moving on to the brand identity, I used Other College for the café's business cards and packaging. The font's contemporary design and robust strokes translated beautifully to print. On the business card, the font's clarity and confidence made the contact information stand out. For the packaging, Other College added a premium, high-end feel, perfect for a café that prides itself on quality and style.
Web and Social Media Presence
In the digital realm, Other College continued to impress. I used it for the café's website header and social media graphics. The font's boldness and clarity made it ideal for headlines and short phrases, ensuring that the café's message was clear and impactful. On Instagram, the font's urban style aligned perfectly with the café's aesthetic, helping to create a cohesive and engaging social media presence.
Font Pairing and Versatility
When it comes to font pairing, Other College works well with a variety of typefaces. I found it particularly effective when paired with a clean sans serif font for body text. This combination maintained readability while still allowing Other College to shine as the headline or accent font. For a more elegant look, I also experimented with a serif font, which added a touch of sophistication to the overall design.
Practical Considerations and Limitations
While Other College is a fantastic display font, it's important to note that it may not be suitable for long body text or small sizes. Its robust strokes and distinctive letterforms can become less legible in these contexts. For the café project, I used it primarily for headlines, logos, and short phrases, where its impact and clarity were most effective.
Before using Other College in any client work, it's always a good idea to check the commercial licensing. This ensures that you have the right to use the font in various applications, such as brand identity, packaging, templates, merchandise, and digital products.
In conclusion, Other College is a versatile and striking display font that adds a bold, urban edge to any design. Whether you're working on a café rebrand, a creative studio identity, or a product label, this font is sure to make a lasting impression. Just remember to test it thoroughly and consider its best uses to ensure it enhances your project's overall aesthetic and functionality.
